As Group Director of Strategic Development and Digitalisation, Martin is responsible for Ayming’s global brand strategy and the launch of new services. His mission is to ensure sustainable growth while delivering high-quality service to our clients. He is a member of Ayming’s Executive Committee.
About Martin
Martin brings 26 years of international leadership experience, having held senior roles across high-growth organisations in the UK and beyond. His skill set spans sales, finance, business development, partnership creation, and strategic leadership.
He is recognised for his expertise in business growth and innovation, always fostering momentum and actively engaging the people around him. As a member of Ayming’s Executive Committee, he plays a key role in driving the Group’s international expansion.
Before joining Ayming, Martin held leadership positions in business development and finance at Dell, IBM, and Achilles. He joined Ayming in 2011 as Sales & Marketing Director of PCMG and became Managing Director of the UK in 2012.
He is a Chartered Management Accountant (CIMA), holds an MBA in Chartered Management Accounting, and is a graduate of Southampton Solent University.